Video Marketing – You, Your Webcam, and Personal Branding

…by AztecNetwork

Video Marketing can be an excellent marketing strategy, and significantly enhance your Attraction Marketing reach as well as your Personal Branding status. It’s obvious why – because your viewers, who are your potential customers/prospects, get to see the real You in action. For them, it’s just like you’re sitting in front of them, chatting directly to them.

Of course, depending on the video you make, this can be either very good or very bad for you as a marketer. While I’m sure we all have a sense of professionalism and common sense as marketers, it’s worth thinking about the do’s and don’ts associated with making videos to ensure you build positive relationships and continue to attract customers/prospects:

• Be yourself, be relaxed. If you’re nervous when you first film yourself, try again, and re-film your video as many times as necessary until you appear relaxed, calm, happy and friendly to anyone viewing your video. Ask your family or friends to watch your video and give you honest feedback before you launch it onto the Internet.
• Be real, don’t fix all your mistakes. While it’s important to appear professional and slick, a few minor mistakes left in your video will probably count for you rather than against you, as they may make you appear as a real flesh and blood person to your viewers, who will be able to relate to you more easily.
• Talk, don’t read a script. While occasionally looking down or off-camera to check your notes is okay, it can be very disconcerting and off-putting to your viewers if you’re laboriously reading a script word-for-word, which means you don’t make eye-contact with them often enough. So re-make your video over and over until you know what to say, in a natural way, without really needing to look at your script.
• Keep it short and simple. A short video of 1-3 minutes only will probably get many more views than anything longer. Have a structure – introduce yourself, tell them why this video and briefly what it’ll cover, then move logically from each issue to the next, and finally finish it off with a call-to-action or obvious conclusion.
• Not everyone will always want to see you talking in every video you make – use other video options to give your range of marketing videos freshness, uniqueness and variety.

For a slightly different take on Video Marketing, Personal Branding, and how to make and use different types of videos for variation and difference, see: http://www.kathrynrosewilson.com/2010/05/video-marketing-tips-and-tools-to-make.html

And to get more information about the Tools and (usually free) Software you can use to create, edit and distribute your different types of videos for effective Video Marketing, go here: http://aztecnetwork.wordpress.com/2010/03/23/tools-for-video-marketing/

Happy video marketing!

Why consider an intro60 video business card for your personal brand exposure.

Marcella Jenney, CEO of Latitudes Training, and Consulting quotes:

“Personal branding allows you to drive your business and your career, create new opportunities, shorten the selling cycle and most importantly, become more personally fulfilled. “Personal branding is for any individual who wants to stand out from the crowd by enhancing his/her strengths to create a unique value proposition so he/she is recognized as ‘the expert’, ‘the leader’ in a niche market,” stated Jenney. She went on to say, “Today we all need to have a credible and visible presence online. Our online identity should always be clear and congruent with our skills, strengths, passions, human voice, and goals. We need to find that ‘voice’ we want to be known for and control our presence online. We can no longer be successful unless we are visible. The more visibility we have externally, the more we build up our respect and credibility internally.”

Personal Branding Marketing Why is it so important for online success

Personal branding marketing is about designing an image of yourself to present to your target audience. The goal is to build a credible identity for your target audience as credibility is required to maintain your audience and ultimately your sales. Remember people buy from individuals and or brands that they trust.

Whether you like it or not personal branding marketing has a significant influence on consumer judgement.
Focusing on the brand and not the product is a proven marketing strategy on some of the biggest global name brands. For example McDonalds marketing focuses on associating the golden arches with family values and their contribution to the local communities that they service. This message builds a sense of trust in the brand which has a natural flow on effect to trust in their products, resulting in sales.

Learn more @ http://engagetoday.org/personal-branding-marketing-why-is-it-so-important-for-online-success/

Personal Branding

Web definition– Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.

In today’s market, it’s easy to “self-package” through the use of a short video. Your prospects, your internet social groups, and upcoming friends can get a sense of who you are, what you do, and where you are from. They can see you in motion and get to know you.

intro60 offers you the marketing tools to rocket your personal brand.  Our v.Signature Cards are designed to help you create personal brand exposure with impact and will make a lasting impression.

Start with a v.Biz Card template. Embed it in your eMail signature and use it like a traditional business card. Better still, it carries your video, and several links of your choice.  These links can take viewers to your preferred social web pages or to any web site to which you wish to drive traffic, or to photos, other videos, or documents of your choice.  Feel free to sign up and demo our v.Signature card for 60 days.