Personal Branding Marketing Why is it so important for online success

Personal branding marketing is about designing an image of yourself to present to your target audience. The goal is to build a credible identity for your target audience as credibility is required to maintain your audience and ultimately your sales. Remember people buy from individuals and or brands that they trust.

Whether you like it or not personal branding marketing has a significant influence on consumer judgement.
Focusing on the brand and not the product is a proven marketing strategy on some of the biggest global name brands. For example McDonalds marketing focuses on associating the golden arches with family values and their contribution to the local communities that they service. This message builds a sense of trust in the brand which has a natural flow on effect to trust in their products, resulting in sales.

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