Posts Tagged 'video marketing'

The Importance Of Video In Online Marketing

by Angela Paige
If you are online and using the internet to market, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it sets them apart from the various scams that make people leery of the internet .
Many people may have been burned or seen friends scammed online, so it is harder to earn people’s trust.    If you want to make a sale and gain the trust of a customer, video is a great way to engage and build credibility.
A great way to interact with your customers, and provide them with pivotal information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Videos are a great way to interact with potential customers, and also a great way to showcase your product.  One of my favorite ways to get in touch with my new customers is to make a quick video e-mail introducing myself  and making them feel special and welcome.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and build relationships with your customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using videos, you are able to successfully do this.

Top 5 Digital Marketing Tips for 2012

by: Jonathan Gardner

1. Own your voice, don’t share it. Share of voice may be the mantra of yore, but these days, we’re talking “word ownership” for online branding. In hyper-competitive categories such as consumer electronics and auto, brand, emotive, and topical keyword ownership are the name of the game. But you’d better get there first, especially with key terms such as “football” and “Valentine’s Day” sure to be hot tickets in the weeks to come. Act fast, and the keywords will do the work for you. Have a smart contextual plan at the core of your strategy, and you’ll help your brand gain ownership of voice around the Web.

2. Resolve to be relevant. It’s back to basics, and relevance reigns in 2012. Keep consumers and their desires, hopes, and aspirations central to your marketing and you’ll stay on top. More than ever, the people will be in the drivers’ seat. This is especially true of those fickle, supposedly mysterious groups like Millennials, about whom Matt Briton, CEO of social media agency Mr. Youth, says, brands must address five “need states”: utility, entertainment, information, rewards, and recognition. Another trend worth noting is that in 2011, we saw consumers becoming more spending-conscious as opposed to simply price-conscious. So now is the time to make the strongest possible case for the value of what you’re selling. Finally, tune in to what kind of content engages your audiences and create advertising that aligns with what they watch and read. Take advantage of technology that matches ad content to the context of the page, creating hyper-relevance to deliver ads people actually want to see.

3. Context is king, and content is queen. Steve Jobs said (and showed) that to create value in the 21st century, you need to connect creativity with technology. With all the focus on the amazing tech that enables our new era of advertising, it is easy to forget that what’s in the ads matters, too: You can roll out a remarkable initiative to find consumers, but how will you engage them? Time and again, the most successful in-text, toolbar, and display ads bring relevant content within the context of the page. This year, like the last, the best advertising will be dynamic and provide useful information, from weather reports and traffic updates, to recipes and sports scores.

4. The data is smarter. Are you? As industry guru Peter Horan has told us, “Counting clicks for branding is flawed. Marketers know TV works even though viewers can’t click on a commercial.” Beyond the click, the revolution in data will continue. Marketers can now look more closely at consumer behavior to get more mileage out of campaigns. With technology giving us a clearer view of reader engagement and retention, we see that all content is not created equal, and that despite the recent increase in content volume, quality is what drives results.

5. They’ve changed the channel. An incredible 98% of 18- to 24-year-olds use social media. While debates continue to rage about ROI and how to quantify “Likes,” we’ve seen brands find new ways to make their social media assets deliver more, by bringing social content to new ad formats that push Facebook pages and Twitter feeds to the consumer in a relevant context. We can all learn from how Best Buy connected consumers with its “Twelpforce,” Twitter-based help desk, and how Axe is using an innovative social toolbar to push its clever content to consumers around the Web.

Happy New Year, and I hope you resolve – as I do – to follow the rules of common sense for a 2012 that will take your marketing to the next level of success.

Web Video Marketing

By snovini

With the right web video marketing campaign you can skyrocket your sales and profits online.

Some online business owners opt to start a video marketing campaign as part of their overall internet marketing strategy and in most cases a video marketing campaign is only a small portion of their overall marketing strategy. However, there are some internet marketers who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save funds while still achieving valuable sales and making extra profits.

I think that most home based online business owners should consider incorporating web video marketing campaigns because of the popularity of video sites such as YouTube. Being more proactive with video and combining affiliate marketing with other types of web marketing such as placing banner ads and conducting an email marketing campaign will pay dividends.

A web video marketing campaign can be set up for very little cost as the only outlay you may need to make is to buy a video camera of some sort. The standard video tools on your home computer are perfectly adequate to produce a marketing video. You can then upload and showcase your video on the many free online video sites like YouTube. It is important to understand how this type of marketing works.

In general the marketing video is made so it will inform and/or entertain to get the interest of the viewer. The viewer is then directed to a specific landing page.

One of the most testing elements of web video marketing is that the marketer is only compensated when they produces the desired result. This means the internet marketer is not paid unless the viewer buys something or clicks on an ad. Success may be defined as generating traffic to a website or blog, as well as a sale of some product, service or offer.

The most effective use of web video marketing is to actively seek out emails for further follow ups. This way the promotion of a home based online businesses or the sale of some offer is easy to do.

Video marketing is open to anyone and the knowledge and techniques are quite easily learned. If you are new to web video marketing then it would be worthwhile to seek out those who are adept at video marketing skills. This is important because the more viewers you send each month to a website, blog or offer the more money you’re likely to make.

Another aspect of web video marketing which can contribute to its success or failure is the content of your video. It is important to be appealing to your target audience and not to be too pushy with your offers.

It makes sense for any online marketer to learn as many web video marketing tips, techniques and secrets because if you attract a lot of viewers you will most likely make extra funds online.

Finally, I personally believe that web video marketing is one of the best internet marketing strategies for web entrepreneurs to boost their profits online.

Notes on Viral Video Marketing

…by Edah Palatam

Everyone and their grandmother seems to be interested in the whole viral video marketing buzz and how it can transform something into gold practically overnight. The question here is that do we really know how this started or what it really is? Here are some notes on viral video marketing that can help you in your journey of creating one.

The very first thing we need to know is that what exactly is viral video marketing about? When I first heard it, I thought it had something to do with malware or computer viruses that will automatically go to a pre-programmed website or something like that. If you think about it, this method of marketing is something like that but it isn’t invasive in any way.

It essentially creates a need for people to want to share your material with their friends, contacts or to just anyone they think might be interested in it. It could be that they find the information included to be really useful or just that they might think that others might find it entertaining. Whichever reason they use to pass it around, once it starts, there’s no stopping it, hence the reason it’s labeled as viral.

Almost like a real virus, this form of video marketing will create enthusiasm in a person about a production or a product and they can’t help but pass it around like the common cold. This cycle repeats itself over and over again until everyone (or at least almost everyone) has heard of it and has seen it at least once. This is very appealing to marketers because it has the potential to reach countless people with very little cost on their part.

The first notable form of viral marketing was probably a scam created by Charles Ponzi (where the term Ponzi scheme came from) in which the people themselves spread the word around. The participants had no malice in spreading the word around simply because they thought it was real and that it shouldn’t be missed. Charles Ponzi didn’t market his scam aggressively, he let the participants do it for him and it was really effective back then.

Much like the first Ponzi-scheme, a viral video marketing campaign aims to use word-of-mouth to pass the message along to everyone. Once enough people are interested in what you’re offering, they’ll be the one telling their friends and contacts about it and this creates a cycle. Once this happens, you can consider you campaign to be already viral.

Before you think of starting your own campaign based on this, I would first like to share with you a word of caution. It’s not easy starting a viral marketing campaign, a lot of people have tried and have failed miserably. The rate of success for this sort of marketing is pretty low, maybe that’s why the returns for a success is real high.

The reason for this is that a lot of people are cynical about the content that’s being put out there and if you don’t pass certain natural barriers then you’ve failed. It’s not an easy task to create your own campaign so make sure that you have all the information you need because you even start. The positive note here is that the internet has everything you need to get started, all you need to know is where to start looking.

How to Get Your Online Video Marketing to Go Viral

…by Jean Simmons

We’ve all been exposed to the incredible stats and trends of Online Video Marketing over the last few years. We know that over 35 hours of video is uploaded to YouTube every minute and that 20 million videos are uploaded to Facebook each month with over 2 billion video views on the social network. We understand the vast opportunity to reach huge audiences, as ComScore found that just over 45.4% of Internet users in the U.S. view at least one video ad over a month and are exposed to 32.2 videos each on average. To save you the trouble, that’s over 4.3 million video ads that are served on average every month!

So, we know how powerful online video marketing is. But how can we be sure that our video will reach the right audience and potentially go viral?

Small and large businesses alike need to push the boundaries of online video marketing in order to create a successful video marketing strategy that not only reaches the masses but also engages with them and peaks their interest.

Identify your video’s unifying theme. This is the main point that you are trying to get across or the value you are attempting to add to your viewer, whether it provides educational insight or entertainment.

Clearly communicate your message. A scattered, unorganized video can be confusing for the viewer. While writing the script or coming up with the interview questions, keep reminding yourself of the video’s objective and what it is you want the viewer to walk away with after watching your video.

Make it relevant. Relevancy across all content platforms, including videos, is important to ensure your video goes viral. When you’re considering your theme and the objective, also be aware of your audience and what it is they want.

Keep it short. Short attention spans, constant multitasking and over-occupied Internet users simply do not have the time or patience to sit through a 30 minute video. Typically the most successful videos, ones that are more likely to go viral, are under 5 minutes in length.

Prepare Ahead of Time. If your video is focused on people, you may want to consider a pre-interview to prepare them, and yourself, for the real deal. Send over your list of questions you plan to ask. A pre-interview also allows you the opportunity to meet the person (if you haven’t already) which will help both of you be more comfortable during the real video.

Distribution. In order to ensure  your video reaches the right audience you need to know where to go. Consider where your target audience spends most of their time, it may be worthwhile to setup a YouTube account or add a new Video tab to your Facebook Fan page.

Position Your Video on Search Engines. Search Engine Optimization (SEO), if used properly, can help boost your natural search rankings for your video. Use content tags, a strong title and a proper description heavy in relevant keywords. Use Google’s Keyword Tool to find the best keywords for your video.

There are several video creation tools to choose from such as ScreenFlow, Corel VideoStudio, Adobe Premiere, VideoPad, Roxio Creator and many others. Once your video is created and edited you’ll need to consider methods of sharing and distributing your video. Video sharing tools include Vimeo, Blip.TV, YouTube, Facebook, Hulu, and Flickr, just to name a few.

Have you had success with your Online Video Marketing? We’d love to hear your experiences!

Benefits of Video Marketing

It is a fact that video sharing sites now account for the highest number of online views. Video marketing has become so popular that it is on the mind of almost every marketer to include in their business. Adding videos to your marketing efforts is a very lucrative way of reaching your financial goals. It is evident that video marketing will get more advanced as time goes on so now is the best time to get involved; right from the beginning. Videos are powerful because it makes you or your product seem comparable to something that might be found on TV. If you are serious about getting the most traffic to your offers then it is necessary to add video marketing to your marketing plan. The best part is that you don’t have to produce blockbuster hits, all you have to do is get some videos out that don’t take long to make. You now have the chance to learn one of the most powerful marketing techniques that have ever been used online. This article will be discussing the various benefits of video marketing.

Once you get serious about things and decide to enter video marketing with the right mindset, you can increase traffic to your site(s) and become an expert in your niche. Although video marketing will never become oversaturated, it will become more competitive so now is the best time to get involved so you can become an expert video marketer and be light-years ahead of other marketers. Presenting quality and informative videos to the online public is the quickest way to get your name noticed in whichever niche you are tackling. Gaining expert status has its perks; for one, you will never have to look for customers because they will seek you out and, second, you can build a brand of products around your name. With the type of trust that experts get, there is far less convincing to do on your part. Videos play a big part in everything from establishing yourself as an expert to creating buzz for your products.

Top tips for email marketing

…Posted by Lucy Clarke in Tips on Friday 7th January 2011

Email marketing is one of those digital marketing techniques that many of us struggle to get right. You don’t want to spam people’s inboxes but at the same time you’re keen to get yourself out there and make contact with potential and existing clients.

As you’ll be keen to have your emails opened and read, you’ll want to avoid making any mistakes that will have the recipient immediately clicking ‘delete’. If you follow these basic top tips for good email marketing practice, you will be sure to reach more of your reader’s inboxes and ultimately achieve more enquires and sales.
Avoid spamming your readers

To make sure your emails don’t get flagged as spam – avoid using words such as ‘SAVE’, ‘DISCOUNT’, ‘£££££’, ‘!!!’ in the subject line and the content of your email.
Make your click-throughs clear and obvious

Make sure your links and call to actions are bold and obvious and always have a text link as well as a graphical button just in case your subscriber has their images disabled by default.

For some inspiration on HTML email design, visit spammeltdown.com. Spam Meltdown is a great source of inspiration when you get a creative block or want to see what your competitors are sending to their readers!
Keep it personal

By simply starting your email with “Hi [subscriber_name]” instead of the general “Hi there”, you can increase both your reading and click-thru rates.* This does mean that you have to have a full and clean subscriber list.

On this note, make sure that it is appropriate to address your readers by their first name – “Hi Bob”, or by their full name if a more corporate brand – “Hello Mr Smith”. Whatever works for you and your brand.
Choose your send day wisely

Online research analysts have said that the best days to send email to your subscribers are Tuesday and Wednesday, as this is when people are more receptive to communication. Read an interesting article on HTML email send days.
Strengthen your brand with consistency

Make sure you keep the look and feel consistent from issue to issue. This will help to maintain and strengthen your brand.
Be on time

After time, your subscribers will come to expect your email to arrive in their inbox on the same day and time, meaning that they are generally more receptive to any special offers or promotions you may include.
Grab attention quickly with your subject line

You have about half a second to catch your subscriber’s attention with the subject line of your email. Try to specify a benefit that the subscriber can expect by reading your email. Read this interesting study on HTML email subject lines.
The Preview Pane

Email clients such as MS Outlook show a preview of an email when it’s selected in your inbox. Try to include some interesting content at the very top of your email to grab your reader’s attention.

Something else to consider is the fact that a lot of your readers will have their images turned off by default. Make sure you use descriptive alt tags on your important images, and that you have a healthy balance of text and images to get your message across in all situations. Read more about reaching your readers inboxes here.
Find out what works for you, then test, test and test again

The key to email marketing is to TEST, TEST, and TEST again! Get to know what works for you, test positions of links, test graphical links versus text links, test subject lines. Even if you read these tips and think, no, I don’t think that will work for me and my readers, get to know what does by testing.

With most comprehensive email marketing software packages, you can split your campaigns. For example, send a test batch with different subject lines, and send the rest to the most popular one once the test has finished. Read more on email testing here.
Further reading

* Resources and charts via Mail Chimp
* Email client statistics via Campaign Monitor


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