Posts Tagged 'personal branding'

The Importance Of Video In Online Marketing

by Angela Paige
If you are online and using the internet to market, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it sets them apart from the various scams that make people leery of the internet .
Many people may have been burned or seen friends scammed online, so it is harder to earn people’s trust.    If you want to make a sale and gain the trust of a customer, video is a great way to engage and build credibility.
A great way to interact with your customers, and provide them with pivotal information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Videos are a great way to interact with potential customers, and also a great way to showcase your product.  One of my favorite ways to get in touch with my new customers is to make a quick video e-mail introducing myself  and making them feel special and welcome.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and build relationships with your customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using videos, you are able to successfully do this.

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Top 5 Digital Marketing Tips for 2012

by: Jonathan Gardner

1. Own your voice, don’t share it. Share of voice may be the mantra of yore, but these days, we’re talking “word ownership” for online branding. In hyper-competitive categories such as consumer electronics and auto, brand, emotive, and topical keyword ownership are the name of the game. But you’d better get there first, especially with key terms such as “football” and “Valentine’s Day” sure to be hot tickets in the weeks to come. Act fast, and the keywords will do the work for you. Have a smart contextual plan at the core of your strategy, and you’ll help your brand gain ownership of voice around the Web.

2. Resolve to be relevant. It’s back to basics, and relevance reigns in 2012. Keep consumers and their desires, hopes, and aspirations central to your marketing and you’ll stay on top. More than ever, the people will be in the drivers’ seat. This is especially true of those fickle, supposedly mysterious groups like Millennials, about whom Matt Briton, CEO of social media agency Mr. Youth, says, brands must address five “need states”: utility, entertainment, information, rewards, and recognition. Another trend worth noting is that in 2011, we saw consumers becoming more spending-conscious as opposed to simply price-conscious. So now is the time to make the strongest possible case for the value of what you’re selling. Finally, tune in to what kind of content engages your audiences and create advertising that aligns with what they watch and read. Take advantage of technology that matches ad content to the context of the page, creating hyper-relevance to deliver ads people actually want to see.

3. Context is king, and content is queen. Steve Jobs said (and showed) that to create value in the 21st century, you need to connect creativity with technology. With all the focus on the amazing tech that enables our new era of advertising, it is easy to forget that what’s in the ads matters, too: You can roll out a remarkable initiative to find consumers, but how will you engage them? Time and again, the most successful in-text, toolbar, and display ads bring relevant content within the context of the page. This year, like the last, the best advertising will be dynamic and provide useful information, from weather reports and traffic updates, to recipes and sports scores.

4. The data is smarter. Are you? As industry guru Peter Horan has told us, “Counting clicks for branding is flawed. Marketers know TV works even though viewers can’t click on a commercial.” Beyond the click, the revolution in data will continue. Marketers can now look more closely at consumer behavior to get more mileage out of campaigns. With technology giving us a clearer view of reader engagement and retention, we see that all content is not created equal, and that despite the recent increase in content volume, quality is what drives results.

5. They’ve changed the channel. An incredible 98% of 18- to 24-year-olds use social media. While debates continue to rage about ROI and how to quantify “Likes,” we’ve seen brands find new ways to make their social media assets deliver more, by bringing social content to new ad formats that push Facebook pages and Twitter feeds to the consumer in a relevant context. We can all learn from how Best Buy connected consumers with its “Twelpforce,” Twitter-based help desk, and how Axe is using an innovative social toolbar to push its clever content to consumers around the Web.

Happy New Year, and I hope you resolve – as I do – to follow the rules of common sense for a 2012 that will take your marketing to the next level of success.

4 Steps for Using Content to Build Your Personal Brand

By AMANDA MAKSYMIW

Personal branding was definitely a big trend in 2011, and I believe it will continue to be a focus for B2B and B2C companies alike — largely due to the perceived ease of creating a personal brand online. In addition to the career benefits it can bring, many companies appreciate their employees’ branding activitiesbecause they recognize the value elevated personal brands can bring to their organization as a whole.
If developing your online persona is something you have yet to master, read on for four helpful steps to get you started.

Step 1: Develop a persona and create profiles across the web 
A great tip for getting started is to find and own one primary trait that makes you unique. For example, for CMI’s Joe Pulizzi, it is the color orange. Orange is part of nearly everything Joe does, from his websites to his social media presence to his wardrobe. It is part of his signature brand. So if you can, think about something you can use to trademark yourself and incorporate that into each and every one of your online profiles.
Speaking of profiles, if you haven’t already developed yours on Twitter, Facebook, LinkedIn, Google+, and About.me, get started today. You may even consider setting up your own website or personal blog, as Ann Handley and Joe Chernov have done.

Step 2: Engage with influencers about your topic
As I have written about in the past, there are several types of influencers for every industry. When building your personal brand, the key point is that you should have a set of 10 to 20 influencers that you are targeting in order to extend the reach of your content and personal brand.
You can identify your influencers by doing some online research, or by asking your prospects and customers who they rely on for advice and information.
Once you have a list of influencers you are targeting, you can keep track of them using a spreadsheet, a customized CRM system, or even using lists on Twitter (thanks to Joe Chernov for this tip!). Then, start engaging with your influencers by commenting on their content and sharing it through your social media profiles.

Step 3: Create compelling content around a certain topic
For content marketers, this tip should be a no-brainer: Remember to focus on your target audience’s interests, issues, and needs in order to create interesting, engaging content that will be useful to them.
When starting out, it makes sense to focus on a narrow set of topics and develop yourself as the thought leader in that space. For example, Joe Pulizzi has had success doing so about content marketing, and Mike Stelzner has done this with social media.
When you have your topics nailed down, you are ready to start writing. An easy type of content to start with is blogging, but don’t rule out video, podcasts, eBooks, or articles — anything that will give you a forum for your insight and help you establish yourself as an expert that people can turn to for advice and information about your chosen topics.

Step 4: Share your content to increase the influence of your brand
Once you have created a body of content, be sure to share it in where those in need can find it. Naturally, this includes making sure to post it on your personal and company blogs (and Brody Dorland’s 12 easy but thorough steps to increase the reach of your blog posts can give you some ideas for getting started). But you should also be identifying opportunities to spread your influence outside of your immediate circle.
Options for this can include guest blogging on an influencer’s site, contributing guest articles to a popular publication (online or print) within your space, submitting yourself for speaking engagements, and attending meetings and events within your areas of interest/expertise. If you do attend events, don’t miss the opportunity to create additional content while you are on-site, as well. Filming videos, posting session recaps, and offering to interview other participants are great ways tomaximize your exposure at busy, crowded conferences and conventions, which can go a long way toward getting your brand persona into the industry limelight.

Content Marketing Strategies With Web Video & Social Media

…by David Murdico
Content marketing is a very effective way to market your brand, business or organization’s products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You offer them something valuable in exchange for time spent with your brand with the expectation that they will share your content with others of similar interests. Start thinking of absolutely everything you or your company puts online as content, from quick tweets, Facebook and LinkedIn status updates, photos and blog posts to SlideShare presentations, press releases, podcasts and of course videos. Define your audience, create your content and institute a smart social media marketing strategy for long term distribution, interaction and engagement.
Video Content Marketing
Video is the crown jewel of content marketing because people can both see and hear your message and they can be moved and called to action in ways rarely possible with other forms of content. Essentially, video is all of the other forms of content rolled into one.
Video content marketing involves centering your content marketing strategy around video(s) and using social media marketing approaches to support and promote the video content. Since video offers sight, sound and emotion, the medium is the most engaging way to share your message and can be embedded in blog posts, shared on YouTube and faceBook, tweeted on Twitter, updated on LinkedIn, emailed and shared in about a bazillion other ways.
The best way to maximize engagement, spread and conversion through video and other forms of content marketing is to let your content be your message. If your  content is informative, entertaining or useful and your content is your message, then your message will be informative, entertaining or useful. This doesn’t mean cramming your message into the content or simply placing your product in the content but rather seamlessly integrating the look, feel and flavor of the video with your message even if that means going very light on the branding and heavy on the value of the content. If executed properly, your message will be revealed through user generated conversation outside of the content along blogs, discussion boards and even mainstream media channels. Types of effective video content include funny viral videos, branded entertainment, webisodes, feel good videos, cause driven videos and even video ads provided they are uniquely entertaining.
Integrate And/Or Multi-Purpose Your Content
A very effective strategy is to integrate the same bit of content or versions of the same content across multiple delivery channels. For example, we are currently working with video game publisher THQ on the release of their new game title Truth or Lies.
We developed the game trailer and web series based on game questions using live action to show the excitement of the user experience while playing the game. This and similar versions of the video are being used to promote a contest in which viewers can win a trip to Hollywood to star in new episodes of the web series. The contest and videos are being promoted across the brand’s Facebook, Twitter and Youtube channels and on the Truth or Lies website. The long-term value of such an approach is that the same content is being used in multiple ways and will live on the web for months to come, attracting more and more attention as viewers share and conversation builds. Relevant game blogs and publications are encouraged to pick up the story and thus the message spreads. All of this targeted activity will result in brand awareness and product sales both online and at brick and mortar video game retailers.
Another example of multipurposing your content would be to create informative blog posts, targeted at your ideal demographic, that can be converted to SlideShare presentations and a YouTube videos (slides with music video blogs). Embed the SlideShares and videos on your LinkedIn and Facebook as well as on your blog post. Post links to the various versions of the content on Twitter and on your Facebook and LinkedIn status. You get the idea. Always think in terms of creating content that can be repurposed to maximize the return on your investment of resources to create the content.
Optimizing Your Content For Search And Sharing
As with any other content, video must be search engine optimized to include a captivating and searchable title, keyword rich description and appropriate tags plus Youtube captioning but don’t forget to optimize for sharing as well. Sharing optimization includes being aware of how you want your content to be shared and making the sharing process very easy and intuitive for your viewers. For videos this could mean using annotations to tell viewers how to share, reminding them to do so and placing share options next to video embeds including Facebook, Twitter, Youtube, Digg and more. For blog posts, be sure to have share options on each post and share options for the entire blog or website. SlideShare offers multiple optimization and sharing options including tags and works a bit like Youtube.
Tips And Take-Aways
•    Decide which types of content you will focus on
•    Establish your content marketing goals. What do you want to happen?
•    Choose your target audience (demographic)
•    Make the content relevant to your audience, engaging, unexpected, memorable, entertaining or informative
•    Integrate your content across multiple social media marketing channels
•    Allow and encourage your message to be shared and expanded upon across blogs and online publications.
•    Optimize your content for search and sharing

What is Personal Branding?

… by Karalyn

You might have heard about personal branding, it is a much hyped concept that is all over the web at the moment. How does it affect us normal folks and what can we do to make the most of personal branding? Jorgen Sundberg, aka The Undercover Recruiter, will briefly explain what it is, what you should be doing and what you can expect from it.

What is personal branding?

Personal branding is how you project yourself to the world, how you create and maintain your image. Your brand is just as much about your profession and career as your background, what type of person you are, your interests and any interesting facts.

Personal branding is essentially very similar to company branding, for example the golden arches of McDonald’s or the jester used by The Motley Fool have become instantly recognizable as part of those companies. This is what you want for yourself, you want to stand out from the crowd and be memorable.

Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and above all what you can do for others. Compare your personal brand to a rock star’s image, something that needs to be maintained.

All interaction you have with other people make up your personal branding. Having a meeting, making a phone call, sending an email are all activities that demonstrate your brand. Offline and online, you only get a few seconds for a first impression so you will want to get it right.

Do I need a personal brand?

You already have one. What you need is to maintain it and make sure it projects what you want it to by staying consistent continuously improve it. You will want to take control of your brand because you want to be noticed and stand out from the crowd. It will help you to be seen by current and prospective clients, business partners, employers and so forth. You want people to remember who you are and what you do.

Your online brand

First impressions count, also online. It’s free and very simple to sign up for online networking sites and they are great tools for promoting your brand. Any typical professional will have a profile with Linkedin or Facebook, some will have lots more than this. As long as you use and maintain your profile in the right manner, you are on to a winner.

Try googling your name and see what happens. Now consider that others (prospective customers for instance) do the same. Are you happy with what they see? If you were a client, you would probably want to see a supplier with a professional profile on Linkedin and possibly other platforms.

We already know that headhunters and HR people are all over LinkedIn like a cheap suit. Guess what, they also cross reference you on Facebook, Twitter, Myspace and other sites to see that you are not simply putting on a corporate act. Make sure the brand you project is consistent and well positioned, it will help you to get that raise, promotion or even a new and better job. Just like having 20 recommendations on LinkedIn weighs in your favor, one ‘wrong’ photo can be a complete dealbreaker and leave you regretting ever signing up for that service.

My experience

I have long been prolific on LinkedIn and used it as a tool for expanding my network and to do research on people and companies. I have a large and growing network which has supported me when building this site and even coming up with ideas for posts. I set up The Undercover Recruiter to promote myself as well as the blog. Setting up a blog is optional and perhaps not the first step you want to take, although if you have the time it is definitely worth looking into. I promote this blog across a few platforms (mainly LinkedIn, Facebook & Twitter) and try to have exactly the same brand on all of them.

Call to action

Make sure you are consistent with everything you communicate to the world. This includes how you speak, your emails, online presence, your resume and even how you dress. Will your prospect customer be surprised or even disappointed when they meet you for the first time? You have to make sure you are one and the same across all channels and you will then come across as genuine and trustworthy. Share information about yourself, tell stories and inspire others. Add some personality to your brand, we all know it’s easier to sell on emotions than facts. When you think you are finished, anyone should be able to locate you online and find out what you do and what makes you special. If this isn’t the case, you need to put some more work in.

Bottom line

You need to be aware of your personal brand and you should ensure that you are projecting the right image of yourself. By being consistent and congruent, online and offline, you will build up your image and people will notice and trust you. As long as this is a positive message, you will improve your chances of having a great career/building your business/making friends/whatever your goal is.

Do you have a good personal brand?

intro60 is the ultimate source of unique tools to build and strengthen your personal brand across all of your online communications.

eMail us and let us assist you. email@intro60.com

Video Marketing – Top Tips To Generate a Flood Of Lucrative Video Marketing Traffic

…by John Alaman

Video marketing is one of the most underused forms of marketing and can be the most lucrative if used correctly. As the Net continues to change so does the way that you would push your internet site or affiliate program. Viral video selling is a quick way to be able to grow the amount traffic you are seeing together with a rise in sales at you site. This new form of marketing requires that you use certain tools and methods which will help you see a long-term accomplishment in this new form of web promotion. Below are many tips which will help you effectively increase the results that you are seeing from your viral video marketing campaign.

Make videos that are exciting :

In numerous cases, those that are new to this form of promoting will make a video about what their site or their affiliate marketing program does hopping to generate massive results from their efforts. Only to find out later on that few folk are watching the video and clicking through to their internet site. What likely happened is their video was dull. People go online to be entertained, what you need to do is get your words across yet make your video exciting at the same time. This would involve the use of a little creativity to help see an amazing increase in the amount of traffic that your web site sees, helping in making your viral video marketing campaign be effective .

Watch other realted videos :
A good way to ascertain what folk would like to see is to look at other home made videos that are on sites such as You Tube. As a general rule you wish to look at those videos with at least 30,000 downloads. This may give concepts and insights to help you make the video you intend to use in the viral video marketing campaign most effective and targeted traffic.

Brainstorm for original video ideas :

After you have viewed many different videos you then want to take a seat and come up with ideas that you may use in your video. The more outrageous or dumb the concept the better, remember folks want to be entertained they only have an attention span of about 15 seconds. Therefore you have to grab their attention from the beginning and hold it all of the way thru the video. This may increase the quantity of downloads seen, leading to an increase in traffic and helping to enhance the overall success of your viral video marketing campaign.

There are many different ways that you can use viral video marketing to your advantage. To be successful using this new form of internet advertising demands that you make your videos exciting, look at other videos that have had huge success and brainstorm for ideas on your own. This will increase the amount of click throughs you have, making viral video marketing work most effectively for you.

Lastly, there are some other incredibly powerful video marketing tactics that you can put to immediate use right now. Click here to discover one of the most closely guarded video marketing secrets that can explode your traffic and profits.

Do you have a good personal brand?

intro60 is the ultimate source of unique tools to build and strengthen your personal brand across all of your online communications.

eMail us and let us assist you. email@intro60.com

Personal Branding is Keeping Your Religion and Loving It

…by Barry Tague

Your personal brand is sort of like your religion. You have to decide on your values and the message you preach in order for you to convince your target market of your worth.

It means that you have to truly believe in your business, as well as have conviction in what you can do to attract clients and prospects to your product and services. In a way, you are trying to create a ‘cult’ to your type of brand.

This is especially true in this day and age when you have to make your business stand out in your field. It’s not enough that your target clients get to know you in your printed catalogs along with your competition; what matters is for you to be distinct and conspicuous that people are buying from you every time.

This means getting yourself out there in the marketplace by using different ways to advertise. You can have promotional products, excellent customer service, ingenious gimmicks, and marketing campaigns such as catalog printing. The bottom line is to display your qualities as a cut above the rest so that people will be attracted to your reputation, enough for them to be persuaded to purchase your product or service.

However, you have to remember that not all reputations are good. Often, many businesses mistake notoriety as a means to be recognized. It does not matter if the impression is bad; as long as people are talking about you then it is a good marketing gimmick.

On the contrary, it is extremely important for you to display your excellence and create a great impression to your target market. As your brand is often the lifeblood of your business, it is therefore important that you provide your target market with an excellent impression. The values you espouse are what get people to purchase from you, not just once but over and over again. Clever gimmicks may allow you to get a reputation; but be wary that they do not give your company a bad name instead.

People generally like to feel that they get their money’s worth every time they part with it. In addition, the way for them to have that is to for you to look after them, appreciate the sales they give you, and treat them as a special member of your company instead of just a number in your database. If you give them excellent service and top caliber care, you will surely get them to go back every time they will need your product or service. Aside from themselves, they will also get their relatives, loved ones, friends and acquaintances to try you out.

Do you have a good personal brand?

intro60 is the ultimate source of unique tools to build and strengthen your personal brand across all of your online communications.

eMail us and let us assist you. email@intro60.com


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