Posts Tagged 'web video'

Sales Video – A Must for better Online Marketing

by James Williams

New Delhi, India – February 6, 2012 – Talk to any online marketing expert and the first point they come up with is that most of the websites are loosing business, market value and money simply because they have not opted for a sales video. A short video on the landing page can do a lot of good to not only their marketing campaign but can also help in building better brand image and result in better conversion rate.

It is never too late to have a short video on the website that describes the company and its working well. The sales videos are designed keeping the demographics and characteristics of target customers in mind.

A Sales video ensures efficient and fast information delivery, reduces the chances of a potential client skipping over to a different webpage, induces emotion, energy and entertainment and results in increased conversions and sales.

A few experts also see sales videos as a perfect replacement of text on the landing pages. Other; however, are quick to point out that text cannot be completely eliminated but a major part can be replaced with videos as they are less SEO friendly. Overall, they certainly provide better return of investment.

The current market trend clearly depicts a shift of people’s interest from text to short videos. Websites have no option but to go along with the trend in order to ensure that they are not missing out on the entire new breed of internet surfers and customers who would never go through a piece of text but would instead be more interested in a sales video. They are watching more ‘How to Videos’ and even online advertisement videos than ever before.

People are sharing the videos which they like among their circle which aids in better marketing as well.

These are also a perfect replacement of sales letters which are not as much affective. They are as good as taking to the person one on one and increases the chances of him going through the details which is simply not possible in case of sales letters. A sales video might not be able to retain a certain few who like to scan first before going through the details but would surely be able to add up a number of other who simply does not have time or the interest in going through the long and boring text of sales letter.

Web Video Marketing

By snovini

With the right web video marketing campaign you can skyrocket your sales and profits online.

Some online business owners opt to start a video marketing campaign as part of their overall internet marketing strategy and in most cases a video marketing campaign is only a small portion of their overall marketing strategy. However, there are some internet marketers who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save funds while still achieving valuable sales and making extra profits.

I think that most home based online business owners should consider incorporating web video marketing campaigns because of the popularity of video sites such as YouTube. Being more proactive with video and combining affiliate marketing with other types of web marketing such as placing banner ads and conducting an email marketing campaign will pay dividends.

A web video marketing campaign can be set up for very little cost as the only outlay you may need to make is to buy a video camera of some sort. The standard video tools on your home computer are perfectly adequate to produce a marketing video. You can then upload and showcase your video on the many free online video sites like YouTube. It is important to understand how this type of marketing works.

In general the marketing video is made so it will inform and/or entertain to get the interest of the viewer. The viewer is then directed to a specific landing page.

One of the most testing elements of web video marketing is that the marketer is only compensated when they produces the desired result. This means the internet marketer is not paid unless the viewer buys something or clicks on an ad. Success may be defined as generating traffic to a website or blog, as well as a sale of some product, service or offer.

The most effective use of web video marketing is to actively seek out emails for further follow ups. This way the promotion of a home based online businesses or the sale of some offer is easy to do.

Video marketing is open to anyone and the knowledge and techniques are quite easily learned. If you are new to web video marketing then it would be worthwhile to seek out those who are adept at video marketing skills. This is important because the more viewers you send each month to a website, blog or offer the more money you’re likely to make.

Another aspect of web video marketing which can contribute to its success or failure is the content of your video. It is important to be appealing to your target audience and not to be too pushy with your offers.

It makes sense for any online marketer to learn as many web video marketing tips, techniques and secrets because if you attract a lot of viewers you will most likely make extra funds online.

Finally, I personally believe that web video marketing is one of the best internet marketing strategies for web entrepreneurs to boost their profits online.


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