Posts Tagged 'Video tips'

Sales Video – A Must for better Online Marketing

by James Williams

New Delhi, India – February 6, 2012 – Talk to any online marketing expert and the first point they come up with is that most of the websites are loosing business, market value and money simply because they have not opted for a sales video. A short video on the landing page can do a lot of good to not only their marketing campaign but can also help in building better brand image and result in better conversion rate.

It is never too late to have a short video on the website that describes the company and its working well. The sales videos are designed keeping the demographics and characteristics of target customers in mind.

A Sales video ensures efficient and fast information delivery, reduces the chances of a potential client skipping over to a different webpage, induces emotion, energy and entertainment and results in increased conversions and sales.

A few experts also see sales videos as a perfect replacement of text on the landing pages. Other; however, are quick to point out that text cannot be completely eliminated but a major part can be replaced with videos as they are less SEO friendly. Overall, they certainly provide better return of investment.

The current market trend clearly depicts a shift of people’s interest from text to short videos. Websites have no option but to go along with the trend in order to ensure that they are not missing out on the entire new breed of internet surfers and customers who would never go through a piece of text but would instead be more interested in a sales video. They are watching more ‘How to Videos’ and even online advertisement videos than ever before.

People are sharing the videos which they like among their circle which aids in better marketing as well.

These are also a perfect replacement of sales letters which are not as much affective. They are as good as taking to the person one on one and increases the chances of him going through the details which is simply not possible in case of sales letters. A sales video might not be able to retain a certain few who like to scan first before going through the details but would surely be able to add up a number of other who simply does not have time or the interest in going through the long and boring text of sales letter.

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By John Walker

Video Marketing Tips to Rock Your Viewers
Find a nice place to record your videos, I have seen so many people trying to create Hollywood videos outside with all these special effects and they look really bad. Keep it simple use some of these video marketing tips.

Find a picturesque place in your house or office that is well lit and bright, nice clean background without a lot of distractions in the background.

If creating a video outside, keep away from noisy areas where you may have a lot of cars passing by and avoid making videos when its really windy. Never shoot a video with the lens facing the sun always have your camera lens facing away from the sun.
Avoid wearing pin stripped clothes such a shirts as they can look funny when you record them. They just don’t come out well as they look reflective when lit.

 
Video Marketing Tips For Pro Videos |The Two Thirds
When creating a video, don’t stand straight in the middle of the picture. Use the rule of thirds to prevent making a boring symmetry video. The rule of thirds basically is dividing your picture into thirds both horizontally and vertically with imaginary lines. This divides your camera screen into 9 separate boxes. Try keep your subject in the left and right imaginary columns. You will need to test this out with your video location to see what background would be good to include or maybe even exclude. A bit of variety to your video can make a big difference.

Another few great video marketing tips are to avoid having a huge gap from the top of the subjects head to the top of the camera screen. If there is too large a gap it can make the subject look very small compared to its location and it just looks really weird. The technical term for this is simply “dead space”. The one thing to remember is not to shoot too low and then miss the top of the subjects head, that looks weird too. Leave a gap of about 3-4 inches from the top of the subjects head to the top of the camera screen.

If you are making a video which is known as a “talking head” in video marketing terminology you will need to consider the thirds rule again. This time however we will want to have one third of the frame above the subjects eyes, another third then should be of the subjects face and shoulders and finally one third should be a frame of the persons mid section.

All of these video marketing tips however are useless if you break the one rule. The magic rule of not being yourself. This is where most videos fail. If you don’t act yourself it can be noticed straight away as you will seem uncomfortable. Be yourself and add some of the techniques above and you can create great videos if you use these video marketing tips correctly.


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