Posts Tagged 'video marketing tips'

The Importance Of Video In Online Marketing

by Angela Paige
If you are online and using the internet to market, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it sets them apart from the various scams that make people leery of the internet .
Many people may have been burned or seen friends scammed online, so it is harder to earn people’s trust.    If you want to make a sale and gain the trust of a customer, video is a great way to engage and build credibility.
A great way to interact with your customers, and provide them with pivotal information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Videos are a great way to interact with potential customers, and also a great way to showcase your product.  One of my favorite ways to get in touch with my new customers is to make a quick video e-mail introducing myself  and making them feel special and welcome.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and build relationships with your customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using videos, you are able to successfully do this.


By John Walker

Video Marketing Tips to Rock Your Viewers
Find a nice place to record your videos, I have seen so many people trying to create Hollywood videos outside with all these special effects and they look really bad. Keep it simple use some of these video marketing tips.

Find a picturesque place in your house or office that is well lit and bright, nice clean background without a lot of distractions in the background.

If creating a video outside, keep away from noisy areas where you may have a lot of cars passing by and avoid making videos when its really windy. Never shoot a video with the lens facing the sun always have your camera lens facing away from the sun.
Avoid wearing pin stripped clothes such a shirts as they can look funny when you record them. They just don’t come out well as they look reflective when lit.

Video Marketing Tips For Pro Videos |The Two Thirds
When creating a video, don’t stand straight in the middle of the picture. Use the rule of thirds to prevent making a boring symmetry video. The rule of thirds basically is dividing your picture into thirds both horizontally and vertically with imaginary lines. This divides your camera screen into 9 separate boxes. Try keep your subject in the left and right imaginary columns. You will need to test this out with your video location to see what background would be good to include or maybe even exclude. A bit of variety to your video can make a big difference.

Another few great video marketing tips are to avoid having a huge gap from the top of the subjects head to the top of the camera screen. If there is too large a gap it can make the subject look very small compared to its location and it just looks really weird. The technical term for this is simply “dead space”. The one thing to remember is not to shoot too low and then miss the top of the subjects head, that looks weird too. Leave a gap of about 3-4 inches from the top of the subjects head to the top of the camera screen.

If you are making a video which is known as a “talking head” in video marketing terminology you will need to consider the thirds rule again. This time however we will want to have one third of the frame above the subjects eyes, another third then should be of the subjects face and shoulders and finally one third should be a frame of the persons mid section.

All of these video marketing tips however are useless if you break the one rule. The magic rule of not being yourself. This is where most videos fail. If you don’t act yourself it can be noticed straight away as you will seem uncomfortable. Be yourself and add some of the techniques above and you can create great videos if you use these video marketing tips correctly.

3 Video Marketing Mistakes To Stay Away From

…by jamieohler and others
Video marketing has become one of the most widely used tactics used to promote online businesses. The problem is, a large number of these videos that are uploaded to promote various products are lacking quality or substance. Such videos don’t have much of an effect, as they’re either ignored or quickly forgotten. Video marketing can be very effective, but only if you follow certain crucial principles. The focus of this article will be three video marketing mistakes that must be avoided if you want to get anywhere. Whehter you’re using video marketing to target Mobile Mastermind niche or any other niche, the following mistakes are the ones that you need to avoid.

1) For various reasons, many internet marketers still don’t make use of videos in their promotional efforts, and this is a fundamental mistake. Video has become essential to reach a wide audience as sites like YouTube have increased the public’s appetite for videos. Lots of people still don’t understand the basics of video marketing, so they don’t realize how much it could do for them. The fact is, when used the right way, video marketing can give you a high level of exposure and bring in free targeted traffic. Therefore, not creating videos when they’re so popular amounts to leaving money on the table.

2) Promoting your old videos rather than making new ones is a basic video marketing mistake you should avoid. You don’t want to spend all your time sending out old videos to keep them alive. You can get some benefit from your old videos, but if you want to gain a competitive advantage with your viewers and prospects, it’s even more important to add new ones frequently.

Information nowadays becomes dated very quickly, which is why it’s important to create new videos as often as possible. So for instance, if your targeted niche is Local Mobile Monopoly, then you should make videos about it with quality content.

3) If you fail to edit your videos, you’re making a mistake that can cost you viewers. Your videos don’t have to be Hollywood quality, but people don’t want to see amateurish videos that still need basic editing. If you were cooking a meal for people, they’d expect it to be heated up completely, and people watching videos online have similar expectations. In short, only upload videos that are finished and ready to be viewed. It’s better to wait, or not upload anything than to be known as someone who makes substandard videos. The quality of your video partly depends on how well you’ve edited it and what kind of steps you took to give your viewers good content that they will like. The above video marketing mistakes are what may be holding you back with your online promotional efforts. If you remember these points, you can get many benefits from video marketing. If you want your video marketing to give results then keep learning and avoiding such blunders. The path to success always includes some mistakes along the way, just learn how to get past them. Whether you’re doing video marketing or any other type of marketing related to Magic Bullet System Relaunch, focus is the most important thing.

Productive Video Marketing Tips

by Albin Hurtig

There was a time when you could make good money without pre-selling but those days are over. Many marketers are enjoying increased conversion rates by using videos as a tool to pre-sell their products. You can give a lot of valuable information away during the pre-sell that the viewer will use to measure the value of your product. Most people hate a hard sell so pre-selling bypasses this and gently guides them through a selling process. Humans by nature are social creatures and we like to know that we are dealing with another real person; so, who do you think is going to make more sales – the video with personality or the article from an article directory?

You’ll realize far more sales when people feel they can trust you. It’s one of strongest emotions that you can evoke through your videos. Much is happening when someone watches your videos, among other things people are weighing if you can be trusted. And a lot of it rests on the quality of your videos and content. Providing only the best content that is helpful, useful, and accurate will contribute a lot to trusting you.

Video marketing can prove to be your secret marketing tool, because not many people have taken advantage of it yet. As you should know, you’ll be using your videos on Youtube and other sharing sites, and maybe your own vlog, one day.

Just keep testing and experiment with new videos to get long term results..


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