Posts Tagged 'video business cards'

Sales Video – A Must for better Online Marketing

by James Williams

New Delhi, India – February 6, 2012 – Talk to any online marketing expert and the first point they come up with is that most of the websites are loosing business, market value and money simply because they have not opted for a sales video. A short video on the landing page can do a lot of good to not only their marketing campaign but can also help in building better brand image and result in better conversion rate.

It is never too late to have a short video on the website that describes the company and its working well. The sales videos are designed keeping the demographics and characteristics of target customers in mind.

A Sales video ensures efficient and fast information delivery, reduces the chances of a potential client skipping over to a different webpage, induces emotion, energy and entertainment and results in increased conversions and sales.

A few experts also see sales videos as a perfect replacement of text on the landing pages. Other; however, are quick to point out that text cannot be completely eliminated but a major part can be replaced with videos as they are less SEO friendly. Overall, they certainly provide better return of investment.

The current market trend clearly depicts a shift of people’s interest from text to short videos. Websites have no option but to go along with the trend in order to ensure that they are not missing out on the entire new breed of internet surfers and customers who would never go through a piece of text but would instead be more interested in a sales video. They are watching more ‘How to Videos’ and even online advertisement videos than ever before.

People are sharing the videos which they like among their circle which aids in better marketing as well.

These are also a perfect replacement of sales letters which are not as much affective. They are as good as taking to the person one on one and increases the chances of him going through the details which is simply not possible in case of sales letters. A sales video might not be able to retain a certain few who like to scan first before going through the details but would surely be able to add up a number of other who simply does not have time or the interest in going through the long and boring text of sales letter.

The Importance Of Video In Online Marketing

by Angela Paige
If you are online and using the internet to market, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it sets them apart from the various scams that make people leery of the internet .
Many people may have been burned or seen friends scammed online, so it is harder to earn people’s trust.    If you want to make a sale and gain the trust of a customer, video is a great way to engage and build credibility.
A great way to interact with your customers, and provide them with pivotal information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Videos are a great way to interact with potential customers, and also a great way to showcase your product.  One of my favorite ways to get in touch with my new customers is to make a quick video e-mail introducing myself  and making them feel special and welcome.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and build relationships with your customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using videos, you are able to successfully do this.

Top 5 Digital Marketing Tips for 2012

by: Jonathan Gardner

1. Own your voice, don’t share it. Share of voice may be the mantra of yore, but these days, we’re talking “word ownership” for online branding. In hyper-competitive categories such as consumer electronics and auto, brand, emotive, and topical keyword ownership are the name of the game. But you’d better get there first, especially with key terms such as “football” and “Valentine’s Day” sure to be hot tickets in the weeks to come. Act fast, and the keywords will do the work for you. Have a smart contextual plan at the core of your strategy, and you’ll help your brand gain ownership of voice around the Web.

2. Resolve to be relevant. It’s back to basics, and relevance reigns in 2012. Keep consumers and their desires, hopes, and aspirations central to your marketing and you’ll stay on top. More than ever, the people will be in the drivers’ seat. This is especially true of those fickle, supposedly mysterious groups like Millennials, about whom Matt Briton, CEO of social media agency Mr. Youth, says, brands must address five “need states”: utility, entertainment, information, rewards, and recognition. Another trend worth noting is that in 2011, we saw consumers becoming more spending-conscious as opposed to simply price-conscious. So now is the time to make the strongest possible case for the value of what you’re selling. Finally, tune in to what kind of content engages your audiences and create advertising that aligns with what they watch and read. Take advantage of technology that matches ad content to the context of the page, creating hyper-relevance to deliver ads people actually want to see.

3. Context is king, and content is queen. Steve Jobs said (and showed) that to create value in the 21st century, you need to connect creativity with technology. With all the focus on the amazing tech that enables our new era of advertising, it is easy to forget that what’s in the ads matters, too: You can roll out a remarkable initiative to find consumers, but how will you engage them? Time and again, the most successful in-text, toolbar, and display ads bring relevant content within the context of the page. This year, like the last, the best advertising will be dynamic and provide useful information, from weather reports and traffic updates, to recipes and sports scores.

4. The data is smarter. Are you? As industry guru Peter Horan has told us, “Counting clicks for branding is flawed. Marketers know TV works even though viewers can’t click on a commercial.” Beyond the click, the revolution in data will continue. Marketers can now look more closely at consumer behavior to get more mileage out of campaigns. With technology giving us a clearer view of reader engagement and retention, we see that all content is not created equal, and that despite the recent increase in content volume, quality is what drives results.

5. They’ve changed the channel. An incredible 98% of 18- to 24-year-olds use social media. While debates continue to rage about ROI and how to quantify “Likes,” we’ve seen brands find new ways to make their social media assets deliver more, by bringing social content to new ad formats that push Facebook pages and Twitter feeds to the consumer in a relevant context. We can all learn from how Best Buy connected consumers with its “Twelpforce,” Twitter-based help desk, and how Axe is using an innovative social toolbar to push its clever content to consumers around the Web.

Happy New Year, and I hope you resolve – as I do – to follow the rules of common sense for a 2012 that will take your marketing to the next level of success.

By John Walker

Video Marketing Tips to Rock Your Viewers
Find a nice place to record your videos, I have seen so many people trying to create Hollywood videos outside with all these special effects and they look really bad. Keep it simple use some of these video marketing tips.

Find a picturesque place in your house or office that is well lit and bright, nice clean background without a lot of distractions in the background.

If creating a video outside, keep away from noisy areas where you may have a lot of cars passing by and avoid making videos when its really windy. Never shoot a video with the lens facing the sun always have your camera lens facing away from the sun.
Avoid wearing pin stripped clothes such a shirts as they can look funny when you record them. They just don’t come out well as they look reflective when lit.

 
Video Marketing Tips For Pro Videos |The Two Thirds
When creating a video, don’t stand straight in the middle of the picture. Use the rule of thirds to prevent making a boring symmetry video. The rule of thirds basically is dividing your picture into thirds both horizontally and vertically with imaginary lines. This divides your camera screen into 9 separate boxes. Try keep your subject in the left and right imaginary columns. You will need to test this out with your video location to see what background would be good to include or maybe even exclude. A bit of variety to your video can make a big difference.

Another few great video marketing tips are to avoid having a huge gap from the top of the subjects head to the top of the camera screen. If there is too large a gap it can make the subject look very small compared to its location and it just looks really weird. The technical term for this is simply “dead space”. The one thing to remember is not to shoot too low and then miss the top of the subjects head, that looks weird too. Leave a gap of about 3-4 inches from the top of the subjects head to the top of the camera screen.

If you are making a video which is known as a “talking head” in video marketing terminology you will need to consider the thirds rule again. This time however we will want to have one third of the frame above the subjects eyes, another third then should be of the subjects face and shoulders and finally one third should be a frame of the persons mid section.

All of these video marketing tips however are useless if you break the one rule. The magic rule of not being yourself. This is where most videos fail. If you don’t act yourself it can be noticed straight away as you will seem uncomfortable. Be yourself and add some of the techniques above and you can create great videos if you use these video marketing tips correctly.

Personal Branding for Entrepreneurs, 21st Century Style

…by Mary Lou Kaiser

21st century businesses have already seen tremendous changes in how they operate day to day in a very short period of time. The Internet, Smart Phones, Social Media, and Video are undeniable forces in today’s business world, and savvy entrepreneurs are not only paying attention to these forces, but using them to their greatest advantage for strategic brand development.

As we move into the second decade of this remarkable century, Personal Branding will be an essential focal point for ALL entrepreneurs wanting to make their mark on the Map of Success. Without a clearly defined Personal Brand, an entrepreneur will perish. Period!

The power of Personal Branding cannot be underestimated in a world built on brands. Think about all the name brands of companies you know and love, and what stands out for you about these companies. The Nike swoosh, the red can with scripted letters of Coca-Cola, the slogan “Like a Rock” (and Bob Seger song of the same name) for Chevy trucks…the list goes on forever, but one thing is obvious: successful companies — and successful people — are branded, and branded well.

In light of this information, the question many new and emerging entrepreneurs always ask is: “How do I build my Personal Brand so I stand out from the rest and am seen as a respected and professional authority in my niche?”

Building your Personal Brand is like building a custom home. There are many facets to it, including calculated planning, a team of skilled professionals, time, and the right tools. Today I am going to share some examples of how  entrepreneurs can step up their personal branding game using one of the most powerful tools available: video.

What makes video so powerful is it touches several of our senses simultaneously, namely sight and sound. Every successful brand ever created has incorporated these two sensory elements into their campaigns. Think about it: How many times have you caught yourself humming a song or repeating some clever line to a friend from a television commercial? Central to a brand’s power is how memorable it is in the customer’s mind: the right combination of sight and sound can make the difference in a branding campaign. This is why video, when used effectively, can be an entrepreneur’s personal branding best friend.

A big part of successful Personal Branding comes from what customers say about entrepreneurs and their businesses. Strong, consistent, relevant, and positive communication is essential for developing customer loyalty and turning clients into brand ambassadors — of YOU and YOUR business. Here is a list of common brand building questions entrepreneurs MUST address and how using video can help answer every one of them:

1. Who Are You?

2. How Do You Want to Be Perceived?

3. Who Are You Talking to?

4. What Makes You Different?

5. What Do You Do? What Do You Have to Offer?

6. What Do You “Look” Like?

Please visit maryloukaiser.com to view some examples of her work.

As you will clearly see from her examples, video is a powerful, powerful tool in an entrepreneur’s toolbox. Serious entrepreneurs are serious about their bottom lines, and want to use the best tools available to connect with clients and share their message. Video is an undeniably valuable part of any entrepreneur’s overall game plan, and will only continue to become integrated in all that we do in business.

How Strong is Your Personal Brand? Take The Quiz

… by deigualmente

Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.

How can you apply the concepts of branding to your own personal career and life?

To find out how strong your personal brand is, answer these 10 questions:

1. WHAT IS YOUR PURPOSE AND VISION?

Strong personal brands need a platform on which to be built. Your vision is an external view of what is possible for you to achieve in the world. Your purpose is the internal drive and reason you were put on this planet. Clarity with these two questions will help your personal brand achieve lift off.

2. WHAT ARE YOUR STRENGTHS AND WEAKNESSES?

What are you truly good at? What comes naturally and what is hard work? What is your gift? Find the answers to these, and lead a life of success rather than a tough existence on struggle street.

I will never forget the parting words of my Human Resources Manager when I left the Australian Broadcasting Corporation after joining as a fresh-faced University graduate 12-years earlier. He said, “Tom, you know what you do well? Present!”. Simple, direct and clear. Since that moment, the light bulb inside my head has never shone brighter, and I have built a successful career as a professional public speaker.

3. WHO IS YOUR TARGET AUDIENCE?

You have to communicate your personal brand to those that matter. Many of you may have heard me tell the story of my experiences as an elite hammer thrower. My message is that you may throw the hammer the furthest, but unless the hammer lands in the marked sector it is not a legal throw. And so, the furthest throw does not necessarily win the competition.

Marketing and personal branding is a lot like that. You can waste a lot of effort, energy and resources (and of course ‘grunting’ if you’re a hammer thrower!) for little result.

Your target market is like that hammer throw sector marked out on the field – aim to land your best throws in that target and you are more likely to beat your competition.

4. WHO ARE YOUR COMPETITORS?

Speaking of competitors, who are they? Who are you really competing against?

In hammer throwing, I found I could beat bigger, stronger athletes by having a better technique, more focus and an ability to perform under pressure situations when it matters most. Life is like that and your personal brand needs to stand up when the heat is on.

5. HOW DO I BEST REACH MY TARGETS?

What is the best strategy to put your brand in front of potential customers, clients or employers? Is it through giving presentations, writing articles or networking? I know from experience and because more than 7,000 marketing, media and management professionals in 15 different countries read ‘Media Motivators’, that my regular eZine works for me. I constantly review comments made about my magazine and take all suggestions and support very seriously, looking for opportunity to improve.

6. IS YOUR BRAND CONSISTENT WITH YOUR PROMISE and VALUES?

Truly great brands deliver on their promise. Do your brand attributes match your promise and does this align with your personal values and what you actually deliver on? Your values, brand and service delivery all have to be aligned.

7. IS YOUR BRAND CLASSY, CONGRUENT AND CLEAR?

Many of you who have seen me speak live or on video may have never noticed that for every speech I’ve done over the past 4 years for a business audience, I have always worn a red tie. Is this because my wife always buys me red ties? No!

My corporate colour is red (in graphic design terms this is known as a PMS and each unique colour has a PMS code) and I want to present a strong, consistent and clear image and presence when in front of an audience. My tie matches my banners, which match my business cards, which match my website, which match my books, which match my ….. you get the drift.

I know a fellow speaker whose colour is purple. By the way, why did I choose red? Power! Lust! Passion! No, my target market is Asia and in Asian culture red is a colour which means prosperity and wealth. My goal is to bring prosperity and wealth to the clients I work with. You may also be aware, the number 8 is also lucky in Asian culture for the same reasons. Hence my telephone number contains as many 8’s as possible, and my business is called ‘8M’!

8. IS YOUR BRAND MEMORABLE?

Strong personal brands are built on stories. Often these are first hand experiences of overcoming hardship, personal challenges or obstacles.

The personal brand of former US President Bill Clinton is a classic example.

The fact his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people helps put his success and achievement in context. Building on the sense of destiny theme, the black and white image of Clinton as a 19-year old meeting President Kennedy when on a youth leadership camp, captured by a Reuters photographer has been used to great effect to reinforce his personal brand.

What is your ’signature story’ that is unique, memorable and helps you stand out from the crowd?

9. IS YOUR BRAND TANGIBLE?

Branding helps create an image in the mind of consumers and can help make

intangible ideas, services or values more tangible. Anything that helps your personalbrand become more tangible is important. You can feel and touch these things such as business cards, accessories or even the clothes you wear. For example, is your pen you use when meeting a potential client a Mont Blanc or disposable Bic? If the latter, what does this convey about your brand?

10. HOW OFTEN DO YOU REVIEW YOUR PERSONAL BRAND?

Strong personal brands evolve over time. They are modified (I remember my early work – I never wore a red tie!), extended and made stronger while always remaining true and authentic to the person behind them. The best way to do this is to constantly learn and evaluate what works and what doesn’t. Like life itself, a unique and memorable personal brand is a journey rather than a destination.

7 Ways to Increase Your Job Security

There is a lot of advice and information out there on branding yourself for the job search; however, personal branding isn’t just a one-time activity.  Personal branding is an ongoing process that can not only help you advance your career once you get an opportunity, but also help you to keep your job in tough economic times.

Here are 7 tips on how personal branding can help you increase your job security at work:

Demonstrate to your boss that you get it. Make it known that you know what needs to get done and are doing it and a lot more. Today job security is about company security. Any employer feeling on the financial ropes looks for ways to lighten the load. All too often, that means reductions in force, or simply put, layoffs. The people aren’t casualties are those who bring real value to the enterprise. Smart employees brand themselves by making it clear to the leadership that they understand the harsh realities of business and aren’t afraid. They demonstrate that by identifying problems and fixing them, by seeing opportunities and seizing them, and by being a strong voice that motivates positive action. If you’re a whiner and naysayer, you’re toast! If you’re a “I’m with you no matter what,” can-doer, you’re golden. – Dawn Lennon, ConsultBigPicture.com

Be mindful of who you need to be influencing. In many cases, it may not be just your immediate boss or even people in the same office or country. Be very clear about who makes the decisions about your role and department and that they are aware of the contribution you are making. – Paul Copcutt, SquarePegSolution.com

Find an internal champion who can speak knowledgeably about your contributions. A mentor is the best person to serve in this capacity. If you have a mentor who is well placed in the organization, this person is in an excellent position to speak up for you. Very often employees are let go because upper management does not know that they are very valuable. Having an internal champion to speak for you can go a long way in terms of persuading management that you are too valuable to lose. Some organizations have formal mentoring programs in place. If your organization does have such a program, make sure that you take advantage of it. If they don’t look around to see who might fill this role for you. – Cheryl Palmer, CallToCareer.com

Go the extra mile in your role. While you’re building your external brand, you also need to build your brand within your company. If everyone knows you, and knows that you add value to your team through contributions, industry knowledge and industry research, you’ll become more difficult to get rid of. – Erik Vermeulen, ErikVermeulen.com

Go above and beyond your role by getting involved. The more involved and active you can become in the company, the more entrenched and indispensable you become.  This could be joining a cross-functional committee, writing for the company blog, sharing/contributing ideas, expertise or opportunities to other functions and teams within the organization, offering to start, lead or coordinate company-wide initiatives and more.  This will showcase your value and talents, but also your loyalty and commitment to the company’s long-term success. And who wouldn’t want someone with those assets on the team? – Chris Perry, CareerRocketeer.com

Become the Subject Matter Expert (SME) in your area of expertise! When you are the SME for your area, it is very difficult for a company to let you go unless you are an extremely difficult person to work with, or the company completely changes direction whereby eliminating your functional expertise. However, in addition to becoming a SME in just your area, having a strong foundation of understanding about the overall business of your company and picking your spots strategically for where you add sound judgment and advice in a respectful, thoughtful and positive manner, could also help you stave off being let go involuntarily. – David Kimmelman, GetTheJob.com

Cross-train so that you can backfill a position, if necessary.  In an era of cutbacks, you make yourself more valuable if you are flexible and can do more than one job. If your company does not formally cross train its employees, volunteer to be cross trained. – Cheryl Palmer, CallToCareer.com

Special thanks to everyone who contributed to this wealth of personal branding insight!


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