Posts Tagged 'personal branding tips'

The Importance Of Video In Online Marketing

by Angela Paige
If you are online and using the internet to market, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it sets them apart from the various scams that make people leery of the internet .
Many people may have been burned or seen friends scammed online, so it is harder to earn people’s trust.    If you want to make a sale and gain the trust of a customer, video is a great way to engage and build credibility.
A great way to interact with your customers, and provide them with pivotal information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Videos are a great way to interact with potential customers, and also a great way to showcase your product.  One of my favorite ways to get in touch with my new customers is to make a quick video e-mail introducing myself  and making them feel special and welcome.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and build relationships with your customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using videos, you are able to successfully do this.

How Does Personal Branding Help You Earn More Money?

… by Simon Maselli

As an idea, personal brand was first conceptualized by Tom Peters as a way of projecting an individual as a brand in the late 1990s. Today, the internet scenario with its numerous social networking sites and online matter has provided personal branding with a God-like influence over online product marketing. By providing a sphere of individuality, it makes you and your offerings unique and impossible to replicate. Let us try to understand how this concept can set your cash bells ringing.
The Niche Is Your Strength
Unlike a major company that has millions to waste on market gimmicks and advertisements, you do not enjoy that privilege, at least not yet! However, through personal branding, you create a niche for yourself in the web space that keeps on growing with more people getting attracted towards it. That is because people today, are not just happy with any information; they need knowledge from a credible source. Riding on this thirst for knowledge, you can promote your products or your ideas. Take the case of blogging. Once you have created a niche for yourself, then you can actually charge users to read your blogs and they will blissfully oblige!
More Presence Through Personal Branding
Today, everything on the net revolves around the term ‘VISIBILITY’. Simply having a website and maintaining it does not suffice anymore. It must also appear on the top of searches for more people to visit it. Personal branding makes this possible. Through the various social networking sites and other social media, you can create a successful self-image that will not only attract people to your web page but also put you at the top of the search pile for any engine.
Lifetime Earning Opportunities
Any conventional brand needs to constantly market and propel itself in order to elongate its shelf life. However, personal branding insulates you and your offerings from this headache. Once you manage to create a successful personal brand, it will always pay dividends no matter what the situation. A personal brand is a projection of you and as long as that stays true, the customers will always follow suit.

Are You A Brand? From Marketing To Branding, From Visibility To Credibility

… by Personal Brand Grader, and Adrian Chira.

If you key in “agent” in search engine, there are at least 432 million websites containing the word agent. If you narrow down to ‘insurance agent’, there are not less than 9 million websites about insurance agent. Assuming you are from California, you can easily find more than 2.9 million websites if you further zoom into ‘insurance agent California’.

It is always at the top of your wish list that whenever your customers think of insurance, they think of you. When they want an insurance cover, they would get it from you. This is only possible if your name appears top at the mental search engine of your customers. Essentially we are talking about branding.

What is a brand?

When people think of mobile phone, Nokia rings their bell; when people think of soft drink, Coca Cola pops up in their mind; when people think of personal computer, they visualize Apple; when people think of coffeehouse, they smell Starbucks. Ultimately, you want people to think of you when they think of insurance.

Branding is not just for business organizations, people can brand themselves. Hollywood celebrities and TV personalities do so. Many world renowned sportsmen and sportswomen do so. Nothing will stop you from branding yourself. In fact, if you don’t brand yourself, others will do it for you and they may not do it to your advantage, if you get what I mean.

At the beginning of your business, you may focus more on selling and marketing. Once you set up your business, you may like to work on personal branding especially if this is the business you want to stay for long term. Marketing is about establishing your presence, it is about increasing visibility; branding is about establishing your reputation, it is about credibility.

You have to make your presence felt and your name recognized in the eyes of your customers. Marketing is about breadth; branding is about depth. Marketing is about letting people know your name and your service. Branding is about letting people know the stories behind your name and recognize your unique strengths and qualities.

Marketing is about product feature; branding is about your character. People would like to know not only the products or services, but also the character of the persons delivering them. It is the character of the salesperson that decides the quality of the services and whether the customers are going to have an enjoyable or painful experience with the salesperson.

Why is branding important to you?

A strong brand is synonymous to an endorsement. It communicates your competence and confidence in your business or profession. It creates trust and eases the pain and the stress of making a purchase decision for the customers. We are all under the influence of brands. You can command bigger sales since the customers are willing to pay for the value-added advice and unique services you offer. A reputable brand helps you build loyal customers because the customers expect you to stay in the business for long.

How to do personal branding?

First, do some self analysis. Find out your distinctive qualities and your unique strengths. Ask yourself some soul searching questions. For example: What is the purpose of your existence in this business? What do you treasure in life? What is your passion? What are your moments of glory? How do you want people describe you?

Once you formulate your brand identity, it will be the basis for everything you do. You align your image and conduct in parallel with your values and mission. Next you may like to coin a few words that best describe the values or identity portrayed by your brand. It can be a tagline that helps people to evoke a positive image. For example, “Insurance Solutions from A to Z” by Allianz, “We keep our promises to you” by Amica, “Taking care of what’s important” by Aviva and “Because Change Happenz” by Zurich.

You need to blend your brand identity and values into your business cards, your speaking style, your sales presentation and your website. Your business card tells a lot about you and helps you stand out from the crowd. Use a professional design who understands your branding needs. Use color printing to make your business card visually captivating. Personify your sales presentation. Let your customers experience the difference in your sales approach and services.

You need to make yourself visible. You want people to know you. You want people to see and meet you. You want people to talk about you. You need to do networking. You want to know more people not only from within your industry but also outside your industry. You may volunteer to be a guest speaker in seminars organized by professional associations. You want people to form a positive perception about you and recognize your contributions.

To reach out to more people, you can write articles for periodicals, magazines or newspaper to share valuable information to the readers. Writing articles, ebook or newsletter also helps you brand yourself as an expert. You can write blog to let people understand more about you. Write from the bottom of your heart. Inject your soul into your blog that forms your identity and shapes your personal brand.

In the age of the internet and with the readily available media and advertisement, the market place is flooded with many similar products and services offered by many insurance intermediaries. If you don’t brand yourself, your name may follow hundreds of thousands of the rest becomes oblivious. Branding is not an option if you want to stay long in the business. As you build your brand, you are building the true value of your business.

Five Top Tips for Personal Branding

Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can create a positive brand image as a successful entrepreneur, but one can also come across as a criminal—a negative brand image. To make sure your personal branding reflects what you desire, see the following five top tips on using personal branding to succeed in your Internet marketing efforts.

Focus Your Personal Branding Efforts

Everyone is an expert on something. Put another way, no one is an expert on everything. Personal branding starts with finding those certain areas of knowledge and experience that you have accumulated that are significantly greater than the Average Joe. Find those one, two, or three things to focus on for personal branding, and write and work on those. Establishing your area of expertise is the first step in personal branding.

Find Your Voice

With personal branding, you are not an everyman – by definition, personal branding means that you are a unique being with a completely fresh perspective on things. Make sure you sound like one in your blog posts and articles and on your site. Your personal branding should be compelling and strong. To define your brand, ask yourself these questions: What is it that makes me special? Why should anyone care? Why should my customers give me some of their precious time?

Consistency, Consistency, Consistency

It’s not enough to show up on time for only one day. You have to do it again and again and again. Show consistency in personal branding: You have to portray the same personal branding in everything you do, from your home page to your contact form, from your emails to your webinars. Everything communicates your personal branding message.

Personal branding may require an investment. Spend the money to have your website professionally done and even have your articles ghostwritten if necessary. If there is a chink in the personal branding armor, someone will find it, and that one chink can be your undoing. Misspellings, grammatical errors, typos… all of these detract from your personal branding.

Get the Word Out

If you’ve taken the steps above, you’re ready to launch your personal brand. Publicize your personal brand through Internet marketing.

See how far you come rise up in the Google rankings and take steps to improve your position. “Network” your personal branding by linking to other sites that portray the appropriate image and are related to your field. Comment on the work of others (only positive) to start. Make sure to identify yourself – people need to know who you are in order to become familiar with your personal branding – and provide a link to your site.

Paid advertising opportunities such as pay-per-click can be helpful in personal branding as well. If something works, consider increasing your spending on that venue to further amplify your personal branding message.

Personal Branding Doesn’t Just Come From You

Other people also participate in your personal branding. Search the Internet periodically to find out what is being said about you, and take steps to protect your personal branding by counteracting any bad information. Unaddressed complaints or accusations are highly detrimental to your personal branding. Similarly, if someone is singing your praises, it’s always nice to acknowledge this, which further helps in positive personal branding.

If your personal branding is successful, eventually you can hire someone to do all of this for you. Just remember to monitor their work to ensure that the reputable, positive personal branding you worked so hard to create stays that way.

For more information about Personal Branding and other cutting-edge internet marketing strategies and skills, visit http://LeliaRaynal4YourSuccess.com. Enter your name and e-mail address in the opt-in box to receive all the powerful information and strategies about internet marketing that help thousands of ordinary people, as me, to become highly successful and that you will get for free as a subscribers.


About the Author:
Lelia Raynal #1 CarbonCopyPRO Top Earner TeamBusiness Coach&Mentor and Internet Marketerhttp://leliaRaynal4YourSuccess.comFormer Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me the applied knowledge, trained me on the most efficient internet marketing strategies. Now I mentor ordinary people to live an extraordinary life. I transformed my life dramatically. I have time for my family, money to enjoy life.Dedicated to YOUR succes


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