By John Walker

Video Marketing Tips to Rock Your Viewers
Find a nice place to record your videos, I have seen so many people trying to create Hollywood videos outside with all these special effects and they look really bad. Keep it simple use some of these video marketing tips.

Find a picturesque place in your house or office that is well lit and bright, nice clean background without a lot of distractions in the background.

If creating a video outside, keep away from noisy areas where you may have a lot of cars passing by and avoid making videos when its really windy. Never shoot a video with the lens facing the sun always have your camera lens facing away from the sun.
Avoid wearing pin stripped clothes such a shirts as they can look funny when you record them. They just don’t come out well as they look reflective when lit.

 
Video Marketing Tips For Pro Videos |The Two Thirds
When creating a video, don’t stand straight in the middle of the picture. Use the rule of thirds to prevent making a boring symmetry video. The rule of thirds basically is dividing your picture into thirds both horizontally and vertically with imaginary lines. This divides your camera screen into 9 separate boxes. Try keep your subject in the left and right imaginary columns. You will need to test this out with your video location to see what background would be good to include or maybe even exclude. A bit of variety to your video can make a big difference.

Another few great video marketing tips are to avoid having a huge gap from the top of the subjects head to the top of the camera screen. If there is too large a gap it can make the subject look very small compared to its location and it just looks really weird. The technical term for this is simply “dead space”. The one thing to remember is not to shoot too low and then miss the top of the subjects head, that looks weird too. Leave a gap of about 3-4 inches from the top of the subjects head to the top of the camera screen.

If you are making a video which is known as a “talking head” in video marketing terminology you will need to consider the thirds rule again. This time however we will want to have one third of the frame above the subjects eyes, another third then should be of the subjects face and shoulders and finally one third should be a frame of the persons mid section.

All of these video marketing tips however are useless if you break the one rule. The magic rule of not being yourself. This is where most videos fail. If you don’t act yourself it can be noticed straight away as you will seem uncomfortable. Be yourself and add some of the techniques above and you can create great videos if you use these video marketing tips correctly.

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