What Makes for An Optimized “Social Video?”

…By Grant Crowell

Here as some questions that I believe should always be considered for any social video strategy in business:

  • Does the video reach the intended audiences on frequented social media sites?
  • Does the technical quality allow for a seamless user experience?
  • Does the creative capture the viewer’s attention?
  • Is the length of the video acceptable in keeping the user’s attention?
  • Does it have a story that’s worth telling, and retelling?
  • Is the message or messages in the video communicated clearly and effectively?
  • Does the user feel like their time spent engaging with the video was of value to them?
  • Does the user feel incentivized to follow their video viewing experience with either a “social action.” a business conversion (lead, download, sale, etc.), or both?
  • Does the video make the user want to share it with others? (For more on this, I recommend checking out this post from my video colleague, Greg Jarboe over at SearchEngineWatch, “How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter, and Blogs?”)
  • Does the video offer any suitable engagement features and sharing tools?
  • Are there any accessible tools or features that allow users to submit their own user-generated content or 3rd party content as a response to the video; and to share those responses with other people?
  • Is their an expectation and measurement of the interpersonal relationship generated from the video or around the video – from fleeting to enduring, with various levels of commitment?
Advertisements

0 Responses to “What Makes for An Optimized “Social Video?””



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




HOME

Send a free intro60 Video Business Card sample to your eMail and see how it works

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 8 other followers

Archives

Blog Stats

  • 2,440 hits

Like us on Facebook


%d bloggers like this: