How to Get Your Online Video Marketing to Go Viral

…by Jean Simmons

We’ve all been exposed to the incredible stats and trends of Online Video Marketing over the last few years. We know that over 35 hours of video is uploaded to YouTube every minute and that 20 million videos are uploaded to Facebook each month with over 2 billion video views on the social network. We understand the vast opportunity to reach huge audiences, as ComScore found that just over 45.4% of Internet users in the U.S. view at least one video ad over a month and are exposed to 32.2 videos each on average. To save you the trouble, that’s over 4.3 million video ads that are served on average every month!

So, we know how powerful online video marketing is. But how can we be sure that our video will reach the right audience and potentially go viral?

Small and large businesses alike need to push the boundaries of online video marketing in order to create a successful video marketing strategy that not only reaches the masses but also engages with them and peaks their interest.

Identify your video’s unifying theme. This is the main point that you are trying to get across or the value you are attempting to add to your viewer, whether it provides educational insight or entertainment.

Clearly communicate your message. A scattered, unorganized video can be confusing for the viewer. While writing the script or coming up with the interview questions, keep reminding yourself of the video’s objective and what it is you want the viewer to walk away with after watching your video.

Make it relevant. Relevancy across all content platforms, including videos, is important to ensure your video goes viral. When you’re considering your theme and the objective, also be aware of your audience and what it is they want.

Keep it short. Short attention spans, constant multitasking and over-occupied Internet users simply do not have the time or patience to sit through a 30 minute video. Typically the most successful videos, ones that are more likely to go viral, are under 5 minutes in length.

Prepare Ahead of Time. If your video is focused on people, you may want to consider a pre-interview to prepare them, and yourself, for the real deal. Send over your list of questions you plan to ask. A pre-interview also allows you the opportunity to meet the person (if you haven’t already) which will help both of you be more comfortable during the real video.

Distribution. In order to ensure  your video reaches the right audience you need to know where to go. Consider where your target audience spends most of their time, it may be worthwhile to setup a YouTube account or add a new Video tab to your Facebook Fan page.

Position Your Video on Search Engines. Search Engine Optimization (SEO), if used properly, can help boost your natural search rankings for your video. Use content tags, a strong title and a proper description heavy in relevant keywords. Use Google’s Keyword Tool to find the best keywords for your video.

There are several video creation tools to choose from such as ScreenFlow, Corel VideoStudio, Adobe Premiere, VideoPad, Roxio Creator and many others. Once your video is created and edited you’ll need to consider methods of sharing and distributing your video. Video sharing tools include Vimeo, Blip.TV, YouTube, Facebook, Hulu, and Flickr, just to name a few.

Have you had success with your Online Video Marketing? We’d love to hear your experiences!


3 Responses to “How to Get Your Online Video Marketing to Go Viral”

  1. 1 viral marketing movies February 17, 2011 at 3:52 pm

    Many companies are missing out on reaching a great part of the people that actually prefers to watch video online instead of on tv. I am also writing about video marketing ideas in my website

  2. 2 Rayford Pilkenton February 19, 2011 at 6:51 am

    Great blog. I was checking continuously this blog and I am quite impressed! Extremely helpful information specifically the last part. I care for such information much. I was looking for this certain info for a long time. Thank you and good luck.

  3. 3 Trent Wiford February 27, 2011 at 10:37 pm

    Amazing post. I was checking continuously this blog and I’m quite impressed! Very useful information specifically the last part. I care for such information a lot. I was looking for this certain info for a very long time. Thank you and best of luck.

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