Online Video Marketing Facts to Boost Your Business

Online video is a powerful & effective marketing tool for your business. It’s one of the best methods to help people get a real feel for you, and what your company’s products & services can offer.

The power of online video for your business

From Forrester Research..
•    60% of all web traffic comes from online videos
•    68% of the Top 50 Internet Retailers display videos on their websites
and this outstanding insight..
•    a video in Google’s index is 53 times more likely to appear on the first page search results!

The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website.

By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.

Facts about online video marketing

•    Approximately 1.2 billion videos are streamed from YouTube daily.
•    YouTube is the #2 search engine in the world, surpassing Yahoo!
•    60% of all web traffic comes from online videos
•    68% of the Top 50 Internet Retailers display videos on their websites – Forrester Research
•    For social marketing usage, Online Video tops all except Facebook with regards to the % of people using it.
•    According to a recent study by comScore 85.6% of internet users in the US, watched online videos in December (178 million people watched 33.2 billion videos).
•    Wikipedia last year launched Add Media, a function that allows its editors to drag and drop portions of videos into its articles. Across the internet, website managers are scrambling to make video content available for one reason – people love it.
•    Instead of investing in traditional advertising to promote the Ford Fiesta, Ford created The Ford Fiesta Movement, giving 100 individuals Ford Fiestas and having them promote the car on social media. The preliminary results for this campaign are impressive. After six months, it had generated 4.3 million YouTube views. And, most importantly, attracted 50,000 interested customers, 97 percent of whom did not currently own a Ford.
•    With broadband penetration in Singapore past 100%, web video is a viable technology accessible to a significant audience
•    Online Publishers Association (OPA).This report revealed the astonishing facts that out of 80% visitors who viewed the online video advertisement around 46% took some action. According to same report, around 22% viewers visited the related website, 26% searched for more information, 15% visited the company and 12% purchased that specific product.
•    Americans are watching online video alongside television, 35% more than last year, according to Neilson.
•    In December 2009, viewing of online video was 10.3% more than the year previously.

Video is not just something people are passively watching. It’s something people are sharing with each other. Yahoo is even embedding video in its SERPs, Google has been doing it for over a year with ‘universal search’ results often showing video thumbnails on the first page of the SERPs, and recently Gmail has a feature that allows users to view YouTube videos in their email messages.


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