Online video marketing

…by Jeremy Scott

Video is the hottest thing going on the web. If you’ve been thinking lately about starting a blog or setting up a Twitter account, you’re still slightly behind the curve.  Everyone’s talking about video now… and with good reason.  It’s entertaining, it’s easy to find and consume, and it engages viewers in a way that text simply cannot.

Video is on a meteoric rise, and shows no signs of slowing soon.  Along with that trend, there is a growing segment of the online audience that has begun favoring sites that use video over sites that just have text.

Additionally, video advertising is the fastest-growing form of online advertising.  On just YouTube alone, the number of advertisers rose tenfold in the past year.  That means all your competitors are out there using video to steal away your customers… and it’s probably working.

Remember when email started gaining momentum in the mid-90’s, and there were old-school business people that furrowed their brow and looked down their nose at this newfangled electronic mail trend, saying it was a fad and wasn’t for them?  That’s how people sound today who say similar things about video.  People don’t forward long, text-based jokes to each other in email anymore… they send links to videos.  If you want your content to be seen as something that is hot and fresh, you need to have it in the hottest and freshest format… and that’s video.

Do you have a good personal brand or video for your web site?

intro60 is the ultimate source of unique tools to build, strengthen, and market your personal brand across all of your online communications.

eMail us and let us assist you. email@intro60.com

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