Video Marketing

…by Mark Terrell

What is the fastest upcoming way to promote your business, services or product?

Simply – video marketing. Apart from this there are many ways to get traffic to your site through other forms of advertising and other conventional methods; but video marketing is streaks ahead. People prefer to watch a video than read all the information that can be presented to them.

With video marketing you are able to connect immediately with a prospective customer or client. The old adage “A picture speaks a thousand words” is definitely true. Video gives you the opportunity, to not only advertise your product or service, but it allows you to add your face, your voice and your personality.

Videos are a cheap form of advertising – unless you are getting it done professionally.  There are several video recording programs available and these will give your product a more professional look and feel when using a web cam and microphone. You can also do a video slide presentation very quickly and easily and then just do a voice over.

Video Marketing has come to the forefront in the last few years. Prior to this, the costs were prohibitive and only the really large companies used it. Now it is possible for most marketers to produce their own videos from the comfort of their own home.

I prefer to do short videos but some people like to make them like an infomercial and tell all they can about the product. These longer videos can work but as long as they maintain the watchers interest. What you are ultimately aiming at- is to turn the “watcher” into a buyer. Remember the reason behind making a video is still to sell your product or services.

This is a free advertising method if you are only using it on you own site or on YouTube. You may want to go and try making a video yourself and they all don’t have to be serious – sometimes if there is a little humour injected into the presentation, it will keep the person watching from start to finish.

How does the person find your video? It is often found in the conventional way of using a search engine and typing in a subject you are searching. Type into the search bar of Youtube the subject you want and you will get instant results.  Another way is simply word of mouth. Someone sees it and tells someone else. What could be better than this when you see your visitors increasing rapidly?

Do you have a good personal brand or video for your web site?

intro60 is the ultimate source of unique tools to build and strengthen your personal brand across all of your online communications.

eMail us and let us assist you.


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