Find Out Why You Should Use Video Marketing for Your Online Business

…by Robyn Reynolds, Marketer’s Edge, and Karen Pore.

Video Marketing proves to be a method which is gaining popularity rapidly as greater number of marketeers are utilizing it. The advantages to be derived from Video Marketing are enormous, and that is the reason that a number of new web masters are focusing on this strategy to attract specific types of visitors on to their websites on a daily basis. Video marketing is a relatively new technique in the world of online marketing but users are wasting no time in developing its potential. The trend is spurred on by the rising popularity of video sharing web sites such as Metacafe and Youtube.
These video distribution portals get millions and millions of visitors every day searching for specific information on various subjects, topics or researching about a particular product/service. There is a way to leverage these sites to draw an audience to your site when you make unique, quality videos which will bring your conversion rate up. Here, we will briefly outline some of the ways in which video marketing could be used to direct more targeted traffic to your site.

The first and foremost benefit of video marketing is that it enables you a segment of the audience who is interested in watching, rather than reading. You can get your content out to this demographic and help to educate them about what you have to offer by creating a well-designed video marketing campaign. The popularity of Youtube’s video sharing format with computer users has even eclipsed that of Google, its parent company in recent months. This is a proof that videos are on the rise and more and more people are being drawn to online videos. You should be capitalizing on this growth area and begin researching and producing high quality videos that feature valuable information about your business. Youtube isn’t the only video sharing website available for you to submit your videos to, so utilize all of them for your benefit. This can be a great way to get some of that targeted traffic from these huge video sites. You’re just putting in the effort to get a piece of the traffic pie by being part of these portals. Once you start cranking out quality, informative videos on a regular basis, you’ll have people subscribing to your video content and keep track of everything you upload. and other sharing sites offer the opportunity for you to create your own “video channel” to help you increase your popularity and daily traffic. 

Search engine rankings will grow exponentially with video marketing. It’s so much easier when you’re using video versus text. This is a rather apparent benefit to derive once you produce your own videos and use them for marketing. The main reason behind this is the new feature that was recently introduced by Google called the “Universal Search”.
This means that Google’s search results will contain videos from now on. One example would be if you typed “Ferrari” and search for it in Google, what comes up on Google’s first page will be the video listings for the Ferrari sports car. This method of online marketing is sure to grow in popularity in the future but the field is still relatively open to newcomers at this time. This is a great advantage for you; by simply creating your content in the video format, you’re breaking away from the majority of the competition.

The bottom line is that video marketing has become the true marketing technique for the future. In addition, you learn to use it effectively, you will have targeted traffic coming to your site, or blog, on a regular basis! However, don’t forget that you need to be persistent with creating new, invaluable video content that makes your target audience beg for more in order to stay on top. Please read on Hostgator to get more suggestions on the video marketing.


3 Responses to “Find Out Why You Should Use Video Marketing for Your Online Business”

  1. 2 online marketing campaign September 16, 2010 at 5:45 am

    really nice for benifits for marketing because peoples does not interested in reading

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