Effective Personal Branding Requires a Gravatar!

…by Vicki in Social Media Marketing

If you are serious about your personal brand, then you are probably aware that effective personal branding requires that you have a Gravatar, a Globally Recognized Avatar. This is your dedicated avatar that appears wherever you go, blogs, forums and social networks, along side your content.

I am frequently amazed and how many people I see online who still do not have their Gravatar set up!

If you do not have a Gravatar, then you will often be a faceless name in the comment section of others’ blogs, and forums, wherever you have left a comment, ending up with the  symbol here that looks like a blue ‘G’ on its back.

Let’s face it. The point of social media marketing, or any marketing for that matter, is to build know, like, and trust.

Well if you are doing your marketing online, it really helps people to get know you if you get your smiling face out there!

So if you want all of those blue G’s that you’ve left scattered about to be replaced by your pretty mug in one simple move, then all you need do is jump over to Gravater.com and start branding yourself properly, let the world see you.

Watch the little introductory video there on the page, it shows you how to set up your Gravatar really simply.

And bloggers, be sure that you create your account using the same email that you have on your wordpress blog. This is essential if you want your picture beside all of your follow up comments there. You can also set up a Gravatar for any other email accounts that you use online.

One thing I will mention is that if you do have a blog, make sure that you have enabled the Gravatar in your wordpress Settings / Discussions by selecting ‘Show Avatar’ and under that to use the ‘Gravatar Logo’. This way, others who come and comment on your blog will have their Gravatar displayed!

Now you may want to use a graphic logo for your Gravater, but I will tell you this, if you are focused on social media marketing you are much better off with an actual photo of yourself.

And use the same photo as you have in all of your social networks. People will recognize you far more easily, allowing them to know you sooner.

Personal Branding begins with being recognizable, so get out there and be recognized by your Gravatar wherever you go!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
Jason Hartman

Do you have a good personal brand?

intro60 is the ultimate source of unique tools to build and strengthen your personal brand across all of your online communications.

eMail us and let us assist you. email@intro60.com


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