Personal branding

…by Marketing Deviant

Personal branding is a very important process to brand yourself. Whether online or offline, personal branding is very important to build trust and authority. Having a great story is a great way to build your personal brand. Everyone starts with a story, from beginning to end. Your talents, skills and ability are some of the things that will affect your branding as well.

A website is one of the best ways to promote your personal brand in terms of cost and effectiveness. The use of business cards that holds your name and website address is one of the cheapest and most effective promotional tools to expose people to your brand.

Your interactions with the people around you also influence personal branding. If you help someone they will talk about your brand. If you give good advice or service you will build a stronger image of your brand. Personal branding not only involves telling a good story about yourself but helping others around you to reinforce and spread the brand. Your character, personality, habits, hobbies, favorite food and books are things that can also affect your branding.

Personal branding starts with a story. Then build a great community and interact with them to further spread your story and brand to the world. Spreading your story through positive interaction with the people around you will strengthen your brand. By helping others you are helping yourself as well.


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