Managing the conflict between a personal brand and a corporate brand

Everyone has a brand whether they like it or not.  I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it.  The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you have of yourself. Do you have a mediocre brand or one that is stellar and stands out from the crowd?  Whatever the case, your personal brand is a direct reflection on the company you work for; especially with this new dynamic called the social web.

Some may say that there is no conflict, but I beg to differ. I have worked for some really large brands and over time built up my own personal brand because of it.  There is always a potential conflict but there is also a way to manage it effectively.

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