What is the importance of eMail signatures?

The question above was posted on Yahoo 2 months ago – Below is the best answer picked by Yahoo.

An email signature is a virtual business card which is automatically added at the end of your outgoing email. This signature generally depicts contact details for your business and lets people know who, where and what you are.
Importance of using an eMail Signature:
An email signature conveys a willingness to communicate. By providing your necessary contact details, the receiver feels less hesitant about contacting your company as they are immediately in possession of a contact name and the ability to research your company (especially if you have included the URL of your company website in your signature).
Another major advantage to having a signature is the opportunity to promote your company/brand and to associate your name with your company/brand. The more you are able to get your company name/brand in front of people, the more they are aware of your website address, and the more your name is associated with these details – the easier it will be to find you on the web and on profiles that you might not have directly linked to your site.


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